Passion Statements

passionWhether I am coaching an executive in a company or a professional athlete, I always ask the question: What is your Passion Statement? The answer can’t be “because I love what I do.” The answer should be why you love what you do. What is it about what you do that you find meaningful? How much of the response is really a part of your identity.

Unlike elevator speeches, which are those 60-second pitches describing who you are or what you do, the primary audience for Passion Statements is yourself. It should not be what you think someone else wants to hear or what you are supposed to say because of what you do. Passion Statements are truthful descriptors of yourself and invaluable to revisit frequently as you struggle to maintain passion for what you do. Passion, by definition, is that often indescribable, very envious and very explicit emotional condition that reveals your Passion Statement. You can see it in an athlete that has it and in one that does not and the same goes for people we work with. We love people with passion behind what they do. For them, it does not ever look like work.
This week, take time to craft your passion statement. At the end of the week, take inventory of your actions and see if your behavior reflected your Passion Statement. If it did, you likely had a great week. If it did not, it was probably a tough week. Make adjustments and align your passion statement to your actions. You will ‘work’ less and get more by doing so!

One response to “Passion Statements

  1. Can you provide a few examples of passion statements? Maybe some that others have developed?

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