Redefine Impossible…

cowboy jamesI rarely do this but in this case, I am proud to share a new book by James Lawrence, aka The Ironcowboy. In 2015, he completed arguably the most incredible physical human feat – doing 50 Ironmans in 50 states in 50 consecutive days. One Ironman is a combination of a 2.4 mile swim followed by a 112 mile bike ride and concluding with a full marathon, 26.2 miles … in one day.

I have argued before the wonderful metaphor that athletes and sports are for all of life. They are a microcosm of work life, personal life and challenges inherent in both where we need the best out of our bodies and minds. This book is inspiring in a unique way with access to what it takes to set impossible goals, not just stretch goals, and to achieve them. “Redefining Impossible” in that context is a great title of the book.


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