Recently, I took a swim lesson from a new coach. It is the off-season for me as a triathlete and a good time to focus on technique. She watched me swim for several minutes after which I asked her what needed to be fixed. She paused and then uttered magical words to me:”There are a million ways to tell you but I am trying to figure out what will work for you.” I have held a long-standing belief that little knowledge understood is much more powerful than perfect knowledge not understood. And herein lies a powerful communication tip for anyone in the business of knowledge transfer – speak to be understood, not to be heard.